The idea behind that video was that if the TV was turned all the way down and there was no sound, that it would look like a hip-hop video. The great thing about that was that it actually worked, 'cause I would get interviews, like we were in Sweden for () the Hultsfred Festival and I was doing press and I sit down with this lady and she just starts laughing. She goes "I think there's a mistake here. I think this is the wrong band." I'm like "What are you talking about?" She's like "I'm here to interview The Bronx", and I'm like "That's me. I sing for The Bronx." She's like "But you're not black." () That was a good moment, 'cause that means the video worked.